In 1981, Nintendo designer Shigeru Miyamoto created "Jumper", who made his first apperance in Donkey Kong under the original name "Jumpman". He was later renamed "Mario" because he bore a resemblance to Mario Segale, the landlord of Nintendo's U.S. office. With his iconic look—red cap, blue overalls, and thick mustache—Mario embarked on his legendary journey.

Mario has become Nintendo's signature IP, creating works across various fields such as animations and films. From Super Mario 64, which pioneered 3D gaming, to the 2023 The Super Mario Bros. Movie that grossed $1.3 billion at the box office, and the opening up of the Orlando theme park in 2025, Mario has permeated gaming, film, television, and offline entertainment. Nowadays, the IP that has accompanied four generations continuously emit vitality and stands as a core cultural symbol driving the development of the video game industry.