On September 29, 2021, Lina Bell, a pink fox originally designed by Shanghai Disneyland, made her debut. As a new member of the Duffy and Friends family, she quickly rose to fame known as "Chuansha Daji". As an original IP without any animation backing, she won over visitors with her detective persona and vivid performances. Lina Bell’s design incorporates red fox features, with her fluffy tail and witty personality as iconic traits, and her affability in interactions has made her a phenomenal idol.

Lina Bell’s influence extends far beyond the theme park, with her derivative products selling briskly and constant social media buzz, even driving a new wave of Disney’s IP economy. From a local star to a global symbol, Lina Bell has proven the infinite potential of original IP.